A TikToker Ranked Designer Bags By Class, Now The Internet is Coming For Him
At this point, TikTok can turn literally anything into a class discourse, even a handbag.
Fashion TikToker Jeremy, better known online as “The Lazy Thrifter,” recently found himself at the center of a heated debate after responding to a commenter who bluntly wrote, “GenX here. We don’t give a sh*t,” under one of his videos discussing Coach bags.
Instead of simply clapping back, Jeremy escalated things into a full-blown internet sociology course.
In his response video, the creator unveiled a pyramid chart categorizing designer handbags by what he implied they signal about a person’s social and financial status. At the bottom, he placed brands like Coach, Michael Kors and Tory Burch under a tier labeled “The Poors.”
Higher up in the pyramid were what he deemed “Suburban Mom” bags, from brands like Gucci and Louis Vuitton. Toward the top sat “The Inheritors,” associated with ultra-luxury staples like Chanel and Hermès.
But the final tier, which he called “Beyond Capitalism,” is what seemed to make the joke click for some viewers.
There, Jeremy placed the humble Trader Joe’s tote bag.
For some TikTok users, the inclusion was clearly satire.
One commenter enthusiastically wrote, “TRADERS JOE BAG!!!!!! All the Way.”
Another defended the creator’s point entirely.
“I fear that no one is understanding that this video is making fun of ALL the levels of bag ownership,” the user commented, arguing that the Trader Joe’s tote represented a kind of wealth so secure it no longer relies on obvious luxury branding.
Still, not everyone found the satire particularly funny.
“Groceries are too expensive to care about a stupid purse,” another user shot back, reflecting a broader frustration many viewers had with the conversation altogether.
Perhaps the strongest critique came from TikTok user Vanessa, who stitched one of Jeremy’s other viral videos in which he boldly declared that, “Louis Vuitton is for poor people.”
“The issue I have with takes like this is that it perpetuates these overgeneralizations of people and what they do based on no statistics and no factual evidence,” she said in her response.
She went on to point out that visibility doesn’t always equal accessibility, especially when discussing luxury fashion and wealth.
“You see more middle class people wearing LV because there’s a sh*t ton more middle class people than there are wealthy people,” she explained, noting that the popularity of Louis Vuitton has more to do with scale and accessibility than some definitive marker of class status.
She also highlighted the contradiction she noticed in Jeremy’s own fashion choices, pointing out that he has worn Louis Vuitton – the very brand he categorized as “poor.”
But beyond the irony, her broader point resonated with many viewers as luxury purchases rarely tell the full story of someone’s financial reality.
A person carrying a Louis Vuitton bag, she argued, could be “a college student that saved up to buy one bag,” or “a billionaire who just likes the brand’s history and craftsmanship.”
@luxbiz_ness “Louis Vuitton is for poor people”
gimme a break. Honestly just had to speak my mind and rant for sec. The ‘LV=poor’ mindset is getting old and if owning LV makes you poor we’re all doomed
#rant #louisvuitton #socialstatus #wealth #fyp
For some people, a designer bag is simply a bag. For others, it represents aspiration, hard work, taste, exclusivity or access.
In an era where social media can turn every purchase into a personality trait, even something as simple as carrying a Coach tote or a Trader Joe’s bag can suddenly become a public statement people feel entitled to debate.
