13 Black-Owned Beauty Brands You Need in Your Makeup Bag Now
Not only is it Black Business Month, but it’s also Black Beauty Week, so we’re highlighting all the Black makeup brands that should be on your vanity. Whether you need the absolute basics like concealers and foundations, or you’re looking for bold, bright eyeshadows, blushes, and highlighters, we’ve got a list of makeup lines that’ll have you snatched and feeling your absolute best. Get your brushes ready, and let’s get straight into it.
Juvia’s Place
@shayolaii In that exact order too! @Juvia’s Place’s blushes have to be my all time favourite
#juviasplace #makeup #makeuphacks #makeuptutorial #makeupblush
If you’re looking for bold colors and products that’ll give you the ultimate glow, then Juvia’s Place should be a staple in your cosmetics bag. Founded in 2016 by Nigerian-American entrepreneur Chichi Eburu, Juvia’s Place was created to help Black women feel confident finding products that shimmer on even the deepest skin tones.
Fenty Beauty
@fentybeauty Introducing Fine Linez Lash Line-Enhancing Eyeliner — This is your NEW lash line-enhancing go-to that amplifies, defines + brightens
Pair with Hella Thicc Mascara to get Rihanna’s ultimate eye. “Fine Linez is your mascara’s new best friend – that little extra step that makes your eyes come alive. Whether you’re tightlining or brightening, it’s the detail that pulls your whole look together.” – @Rihanna Shop Fine Linez NOW at @sephora, @Ulta Beauty, fentybeauty.com & globally
Launched in 2017 by pop and fashion icon Rihanna, Fenty Beauty has often been praised as one of the first makeup brands to offer a wide range of shades that match women of all skin tones. Outside of its foundations, Fenty Beauty was also celebrated for its sparkly lip gloss line and blinding highlighters. Almost a decade later, the beauty brand continues to deliver quality products to the masses.
Related: Why Rihanna is Fashion’s Ultimate Game-Changer
Pat McGrath Labs
@patmcgrathlabsofficial @LaPorcshia stuns wearing Divine Bronze Luxe Quad: Venusian Sunrise, blending soft golden light with rich copper shimmer for a bronzed, glowing finish
Being the Mother of Makeup, Pat McGrath knows a thing or two about high-quality cosmetics, and Pat McGrath Labs delivers exactly that. Her eyeshadow palettes are crowd favorites and the ultimate tools for achieving her iconic runway looks. The Pat McGrath Labs Lust Gloss line is also a stunner, which has been used on the likes of Victoria’s Secret Angels.
Danessa Myricks Beauty
@danessamyricksbeauty Can we take a moment for this glow?
Danessa Myricks Beauty has quickly become one of the internet’s favorite Black beauty brands, and it’s easy to understand why. The brand offers products that will make your skin look silky smooth without feeling too heavy or cakey. Once you dive into some of their more fun pigmented products—such as their chrome collection, eyeshadow palettes, and highlighters—you won’t be able to stop trying new looks.
BLK/OPL
@blackopalbeauty Your summer skin tint is already in your makeup bag.
BLK/OPL is the cosmetics brand you go to when you want reliable products at drugstore prices. It was originally founded in 1994 by chemist Nikolaos Mouyiaris for his Jamaican wife, who was struggling to find suitable makeup for her dark skin. However, it was acquired in 2019 by CEO Desiree Rogers and President Cheryl Mayberry-McKissack, who have since helped breathe new life into the company, making sure Black folks always have a beauty brand they can count on.
The Crayon Case
@ttswithbai ON SALE! The only powder blush palette you’ll ever need!
18 Versatile Shades! @The Crayon Case #tiktokshop #fyp #thecrayoncase
If you like to have a little fun with your makeup, then The Crayon Case has the products for you. With palettes designed to look like cute school supplies, this beauty brand brings back the joy of playing with makeup and experimenting with different looks. Launched in 2017 by Raynell “Wuzzam Supa” Steward, The Crayon Case is made for makeup amateurs and invites everyone to have a blast with their routine.
The Lip Bar
@thelipbar Which shimmer gloss caught your eye??
As the brand name suggests, The Lip Bar launched with a wide range of lip products. Founded by CEO Melissa Butler, the brand is vegan and puts Black women at the forefront by formulating products that shine brightest on our skin tones. However, lipsticks and glosses aren’t the only products they carry. You can also find a range of skincare products, blushes, mascaras, eyebrow pencils, and more.
LYS Beauty
@lysbeautyofficial not to be dramatic but… the blur is actually blurring
She can hold it down with OR without the beat.
shoppable at lysbeauty.com on 8.18.26!
LYS Beauty is most celebrated for its bronzer, foundation, and concealer sticks, as evidenced by hundreds of TikTok reviews praising the way they apply to the skin like butter. The brand was launched in 2021 by Tisha Thompson, who has been in the makeup industry for over two decades, and focuses on clean, skin-friendly makeup products with an inclusive shade range. Very few brands will get your base together like LYS.
Range Beauty
@realrangebeauty It’s 75 degrees somewhere. Our founder, @Alicia.aes proving you can glow year round with our True Intentions Foundation, Smooth Out Translucent Powder, and Bali Face & Body Glow
Founded in 2018 by Alicia Scott, Range Beauty is made for those with sensitive, acne-and eczema-prone skin. Stocked in the aisles of Sephora, this brand is what you need if you want gentle makeup that’ll make you feel your absolute best without causing major breakouts.
LAMIK Beauty
@lamikbeauty Swatch the new LAMIK Beauty Glow Gloss with our girl @Spade | Beauty & Style Creator in shades Important, Iconic, and Influential
get them all exclusively online @Ulta Beauty #lamikbeauty #lipglosspoppin #lipglossswatch #lipglosses
Founded by CEO Kim Roxie in 2004, LAMIK Beauty was created to make women of all races feel included in the beauty conversation. After losing her mother to breast cancer, Roxie transitioned the brand to a completely clean, vegan line in 2014, ensuring women had access to safe, paraben-free products. Today, LAMIK offers everything from custom-blend foundations to brow essentials, complete with online tutorials to help you perfect your makeup routine.
Fashion Fair Cosmetics
@bonitravo trying fashion fair’s concealer for the first time
y’all i LOVE this one!!!
#fashionfair #blackgirlmakeup
Fashion Fair has been around since 1973 and is an iconic name among Black-owned beauty brands. Founded by Eunice Johnson, it is credited as the first high-end makeup brand for darker skin tones to be sold internationally, and it has stood the test of time. The brand continues to offer a wide range of high-quality products– from foundations to concealers to highlighters. If you need it, Fashion Fair has it.
Ace Beauté Cosmetics
Founded in 2015 by Niye Aniekan-Attang, Ace Beauté Cosmetics is another cruelty-free brand that was once best known for its vibrant eyeshadow palettes. After a major rebrand, the makeup line is focusing on revamping its products, but it continues to deliver with glittery cream eyeshadow sticks, blushes, and primers that make the perfect base for layering.
Eadem
@eadem.co Soft lips don’t wait for summer.
Le Chouchou cushions and seals through every warm day ahead. Pick your shade and go. Guava Fresca, Fig Sauce, Sakura Shaved Ice, or Château Rose – which one is yours? Comment below
Shop now @sephora and eadem.co
Eadem is co-owned by French-Ivorian Marie Kouadio and Taiwanese American Alice Lin Glover. The brand’s main focus is skincare that will make you glow and feel healthier than ever. But if you’re still looking for that little bit of shimmer, its Le Chouchou softening lip balm comes in a variety of shades to give you a cute, subtle, and flirty look.
